Building Brand Mindshare using Influence Inflection Points (IIP), 2012-13
Multi-Generational Emotional Touchpoint Strategies
Using the Water/Marine Gear Industry as an example...
Inventing the idea of IIP's >> "Influence Inflection Points"
Developing a new model to study purchasing transitions across generations
Identifying where to demonstrate genuine Emotional Touch-Point regard
At key Influence Inflection Points--where Generationals meet
Noticing IIPs Across Shopper Generations
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